RareEdge Design Group (RE) was born during a comfortable afternoon of cheese sandwiches and searching for words that could be typed with only one hand. DaftCats, FreeTarts, BadStewardessess, SadBear and DreadedReefer didn't seem like good company names so we went with the only solid option: RareEdge. Coley is frequently on the Edge while Eric remains indefinitely in Rare form. Besides, Rare and Edge are an obvious choice for word concatenation, wouldn't you agree?
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Roger Dean, the artist who most notabily did the Yes album covers, also inspired the name.

Founded in June 2002, RareEdge is happy to share an anniversary with the Golden Jubilee of Elizabeth II. Weeks of stragetic planning went into forming RareEdge– We can only hope that a similar level of planning was set forth by the Golden Jubilee committee.